The corrugated box industry faces several challenges that companies must navigate to stay competitive.
Our video business has become a bridge between corrugated box manufacturers and their customers. Through visual storytelling, quality showcases, customization demos, supply chain insights, testimonials and photography, we’ve helped these businesses communicate their awesomeness effectively. As the industry evolves, we remain committed to empowering corrugated box companies with impactful videos.
Let’s explore some of these struggles:
Custom-Made Boxes Are Becoming the Norm:
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- With the rise of online shopping, consumers expect custom-tailored packaging. Whether it’s an iPhone or a Friday cheat meal from Chipotle, we want boxes that fit our needs.
- Manufacturers must adapt to producing varied shapes, sizes, and formats to meet this demand. Examples include straight-lines, 4-corners, 6-corners, crash-lock boxes, beer cases, Amazon envelopes, and sleeves.
Last-Minute Orders Are More Common Than Ever:
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- While last-minute orders mean more business, they also bring stress and stricter deadlines.
- These unannounced orders arrive at the end of the day and need to be managed urgently the next morning. Meeting quality and delivery expectations remains crucial.
Supply Chain Issues:
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- Like many industries, the corrugated box industry faces supply chain challenges. Components needed to run plants (such as paper, glue, and strapping materials) are affected.
Increase in Raw Material Prices:
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- The cost of raw materials used to make corrugated packaging is rising. Manufacturers must find ways to manage these increased costs.
Small or Single Orders:
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- Handling small or single orders efficiently can be challenging. Companies need streamlined processes to manage these requests effectively.
Equipment Downtime:
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- Downtime due to machinery issues impacts production schedules and overall efficiency. Regular maintenance and quick problem-solving are essential.
Companies in the corrugated box business must address these challenges to thrive in a competitive market. Adapting to changing consumer demands, optimizing production processes, and managing supply chain disruptions are key strategies for success.
How we can help with video?
Company Overview or Brand Story Video:
Sharing the history and values of the company through engaging videos can create a strong brand identity and emotional connection with the audience.
It’s a way to encapsulate your company where you can educate your audience on who you are, what makes you different and why you do what you do. Differentiate and increase the perceived value of the company building trust inside and outside of the company.
There is so many ways that video can help a company. Here I will list just some of them.
Showcase the Process: Videos can highlight the entire manufacturing process, from raw materials to the finished product. This transparency can build trust with customers.
Features and Benefits: Videos can effectively demonstrate the unique features and benefits of different types of corrugated boxes, helping potential customers understand their value.
Project Highlights Video: Display your most successful projects, highlighting the challenges and the solutions provided.
Customer Testimonial Videos: Featuring satisfied customers and their experiences can build credibility and trust. These testimonials can be powerful tools for attracting new clients.
Process Videos: Explain the construction process, showcasing the technology and methods you use.
Safety Videos: Demonstrate your commitment to safety by showing training sessions and safety measures in place.
Promotional Videos: Create engaging content to promote your services, special offers, or new technology adoption.
Training and Education: Provide informative content about construction practices, new materials, or industry standards.
Employee Training: Videos can be used for training employees on safety protocols, machinery operation, and best practices.
Customer Education: Educational videos can inform customers about the proper handling, storage, and recycling of corrugated boxes.
Drone Videography: Capture aerial footage of your construction sites to show the scale and progress of your projects.
Time-lapse Videography: Document the progress of a construction project from start to finish, which can be very impactful for marketing and client updates.
Marketing and Advertising
Promotional Videos: High-quality promotional videos can be used in marketing campaigns across various platforms, including social media, websites, and trade shows.
Social Media Content: Short, engaging videos can boost social media presence and engagement, attracting a wider audience.
Usage Scenarios: Showcasing various applications and industries that use corrugated boxes can broaden the market reach.
Event Coverage
Trade Shows and Conferences: Capturing and producing videos of participation in industry events can enhance the company’s reputation and visibility.
